About MamaLoop

Last updated 8 Nov 2026

MamaLoop is one calm app that goes with you from the positive pregnancy test, through getting ready for your baby, the baby year and into toddlerhood. It is a diary and a getting-ready guide in one, and everything you record in it stays on your phone.

Made by mums, for mums

Babies are expensive. We know how fast it adds up: the pram, the car seat, the nappies, the third bottle brand at 2 am because nothing else is working. So MamaLoop is free for every family. Every feature, every child, no subscription and no ads, and it will stay that way.

Shop links on our picks keep it running: if you buy through one, the shop may pay us a small commission at no cost to you. Some mums also choose to chip in when they can. Neither ever changes what we recommend.

Why we're building it

When you're expecting, you end up with five apps, a dozen browser tabs of conflicting reviews and a group chat full of shopping lists. Most pregnancy and baby apps want an account, collect far more than they need and are paid for by advertising. We wanted the opposite: one place for every stage, fast enough to use one-handed at 3 am, honest about what's worth buying, and private by design because there's nothing on a server to leak.

MamaLoop is made by a small team of mums in Australia. We built the app we wished we'd had on our own phones, and we want every family to have it, whatever their budget.

What we believe

Where we are

MamaLoop launches in Australia first. The app is coming soon to iPhone and Android; until then, our product picks are here on the website.

Questions, corrections or ideas: see our contact page. We read everything.