Privacy policy

MamaLoop is built so that we don't have your data. There is no account, and everything you record in the app stays on your phone. This policy explains, in plain words first and in more detail below, the small amount our server does see and what we do with it. It covers the MamaLoop app and this website, mamaloop.com.au.

In short

• No account. You don't need to give us your name, email address or phone number to use MamaLoop, and we don't know who you are.
• Everything you record stays on your phone: your pregnancy, your children, every feed, sleep, nappy, measurement, photo and note.
• No analytics, no ad networks, no crash-reporting services, no advertising identifiers and no tracking pixels, in the app or on this website.
• This website uses no cookies and loads nothing from other companies.
• Our server sends you content that is the same for everyone (product picks, hints, articles and pregnancy weeks). It doesn't know who is asking.
• When you tap a retailer button, we add one to a daily total for that pick. We don't record who tapped, and you can switch the count off.
• If you choose to send us a product tip from Picks, we receive only what you type into that form, and nothing from your diary.
• We never sell or share information about you, and we never use it for advertising.

What stays on your phone

All of this is stored only in the app on your phone and is never sent to us or to anyone else:

• Your children's details (names, birth dates, sex, photos), your pregnancy dating and due date.
• Every log entry: feeds, bottles, pumping, nappies, sleep, solids and reactions, growth, health notes, teeth, toilet training, milestones, moments, kicks, contractions, symptoms, weight and bump photos, and any running timer.
• Your wardrobe items and photos, outfits and size notes.
• Your checklists, hospital bag, birth plan, baby-name list and appointment notes.
• Your settings, which cards you show, carer profiles on the phone, and which hints you have seen.
• Your location, if you turn on weather-based clothing tips. It is used on the phone to ask the weather service directly and is never sent to us.

Hints and suggestions are worked out on your phone from your baby's stage. We never learn which hint you saw.

Because this information never reaches us, we can't see it, lose it or hand it over, and we can't recover it for you either. If you delete the app or lose your phone, it's gone unless you've exported a copy. The app's export lets you save your own copy whenever you like, with an optional passphrase.

Depending on your phone's settings, its own backup (iCloud or Google) may include MamaLoop's data. That copy is held by Apple or Google under their terms, not by us.

What our server sees

• Content downloads. The app asks our server for the latest picks, hints and articles, and this website sends you its pages. These requests are the same for everyone and carry nothing about you or your baby.
• Retailer taps. A retailer button opens a short mamaloop.com.au/go/ address that sends you on to the shop. We add one to a daily total for that pick and country (for example "pram pick, Australia, 8 November: 12 taps"). We don't store your IP address, device, browser, the page you came from or any identifier with it. You can turn counting off in the app under Settings, Privacy; your browser's Global Privacy Control or Do Not Track setting also switches it off. The link still works either way.
• Server logs. Like every website, our server briefly sees your internet address while it answers (it reaches us through Cloudflare's network, see "Who we share it with"). Before anything is written down we cut the address short (the last part of it is removed), and we don't log your browser, cookies or the page you came from. These logs show the time, the address requested and whether it worked. We keep them for 14 days to keep the service secure and stop abuse, then they're deleted automatically.
• Emails. If you email us, we have your email address and what you wrote, and we use them only to reply.
• Product tips, only if you send one. See the next section.

Product tips you send us

In Picks you can tell us about a product that worked for your family ("Share what worked for you"). It's the only part of the app that sends anything you write to us, and only when you tap Send. We receive only what you type into that form. Nothing from your diary (your pregnancy, your children or anything you've logged) is sent with it.

• What we receive: the product (and which of our picks it is, if you started from a pick's page), the category and stage if you choose them, what worked and why, your first name or nickname and your email address if you give them, whether you ticked "MamaLoop may share this tip in the app", and the time it arrived.
• What we don't keep: your internet address is used only to stop one sender flooding us with tips. It is held in the server's memory, in a scrambled form, for up to an hour and is never written down or stored with your tip. We don't receive your device, your location or anything else from the app.
• Why we use it: to read your tip and improve our picks; if you ticked the box, to share it in the app, edited for length and credited with the name you gave (or as "a MamaLoop mum"); and, if you gave an email address, to reply to you about your tip. We never use it for marketing and never sell it.
• Where it's kept: in a file on our server in Australia, and as an email to the MamaLoop team's inbox, delivered by our email provider (see "Who we share it with").
• How long: we delete a tip, and the email it came in, 12 months after we've reviewed it, unless we've published it. If we publish it, the tip stays in the app until you ask us to remove it, and we still delete your email address at the 12-month point. Deleted tips are cleared from our server backups within 30 days.
• Health details: please don't include any. If you do by mistake, tell us and we'll delete the tip.
• Changing your mind: email [email protected] with the product and roughly when you sent it, and we'll delete your tip or take it out of the app.

Coming later: community tips in the app and shared lists

A later version of the app will show "what worked for us" tips from other mums, let you report a tip, and let you publish a gift registry for family and friends. Only what you choose to send will leave your phone. You'll see what is sent before you send it, you can withdraw it at any time, and gift-givers' names are never shown on a registry. We'll update this policy, with the full details, before these features are switched on.

Shopping at a retailer

When you continue to a retailer, you're on their website and their privacy policy applies. Affiliate programs use the retailer's own cookie or link tag to recognise that the visit came from MamaLoop. The reports we receive from them show totals (for example, how many sales came through our links), not who you are.

Children

MamaLoop is for adults: parents, parents-to-be and carers. We don't collect information from children. Information about your child stays on your phone. Please don't include your child's name or details in a product tip.

Questions and complaints

Email [email protected]. We'll reply within 30 days. If you're not happy with our answer, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

The detail

The rest of this policy sets out the same practices in the detail the Privacy Act 1988 (Cth) asks for.

Who we are

MamaLoop ("we", "us") runs the MamaLoop app and this website. Contact: [email protected].

The Australian Privacy Principles

We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth). We follow the Principles whether or not the Act's small business exemption applies to us.

The app is designed so that the information you record in it is never collected by us. We don't receive, hold or have access to health information or other sensitive information about you or your children through the app's tracking features.

Personal information we hold, and why

• Server request logs: a truncated internet address (IPv4 addresses shortened to the first three parts, /24; IPv6 to the first 48 bits), the date and time, the address requested, the response status and size. Purpose: security, reliability and abuse prevention. We don't log user agents, referrers or cookies. Kept for 14 days, then deleted automatically.
• Email correspondence: your email address, name if you give it, and your message. Purpose: replying to you, fixing what you report, and handling privacy requests. Kept for 24 months, unless you ask us to delete it sooner.
• Product tips you send from Picks: the product and, if you choose them, the linked pick, category and stage; what worked and why; your first name or nickname and email address if you give them; your sharing choice and the exact consent wording you saw; and the time it arrived. No internet address, device details or diary data are stored with a tip. Purpose: reviewing tips, improving our picks, publishing a tip only if you ticked the consent box, and replying to you if you gave an email address. Stored on our server in Australia and in the MamaLoop team's inbox. Deleted 12 months after review unless published (your email address is deleted at that point either way), and cleared from backups within 30 days.
• From a later version, only if you choose to use these features: community tips (a random author key created on your phone, a nickname, an optional contact email, the tip, the age band you choose, your country and app version), reports about tips, and published registries (title, note, items, optional due month and claims). We'll publish the purposes, legal basis and retention periods for these before the features go live.

Information that isn't personal

Our daily per-pick tap totals (pick, country, date, count) and our count of catalogue downloads per day don't identify anyone and can't be linked to a person, a device or a log line.

Who we share it with

We don't sell, rent or trade personal information, and we don't share it for advertising. Service providers process it for us under contract:

• Hosting: our server is our own computer in Australia, so this information is stored in Australia. Visitors reach it through Cloudflare (Cloudflare, Inc.), which carries every request to and from mamaloop.com.au over its worldwide network and so briefly sees your full internet address and the address requested. Cloudflare can process this outside Australia, including in the United States; we take reasonable steps under APP 8 to make sure it protects it. Cloudflare doesn't receive anything you record in the app.
• Email: our inbox is provided by an email service that stores mail in Australia.
• Tip delivery: each product tip you send is passed to an email-sending service, which delivers it to our inbox. We use Amazon Simple Email Service (Amazon Web Services) in its Sydney region, so your tip is sent from Australia; we take reasonable steps under APP 8 to make sure the provider protects it.
• Affiliate networks and retailers receive no personal information from us. They may collect information on their own websites under their own policies.

We may disclose information where the law requires it. Because we hold so little, there is very little we could disclose.

Cookies and similar technology

This website sets no cookies, uses no local storage and loads no third-party scripts, fonts or images. The app stores your data only in its own storage on your phone.

Security

Data in the app is protected by your phone's own security (its passcode, encryption and app sandbox), and you can add an app lock. Our server holds no personal information beyond short-lived logs, emails and the product tips people choose to send (kept in a file only the server can read); it is reached only over HTTPS, kept up to date and backed up. If a data breach likely to cause serious harm ever happened, we would notify you and the Information Commissioner as the Notifiable Data Breaches scheme requires.

Access, correction and deletion

You can ask what we hold about you, ask us to correct it, or ask us to delete it by emailing [email protected]. This includes any product tip you've sent us. Your app data is in your hands: you can view, edit, export and delete it in the app at any time.

Visitors from outside Australia

MamaLoop is for Australia at launch. If you use it from elsewhere, the same practices apply.

Changes to this policy

If we change how we handle information, we'll update this page and the date at the top, and tell you in the app before anything new leaves your phone.